15 Years of Brand Building
United Church : 2009-2024
Serving as the Communications Director for 15 years of a multiethnic church developed a wide range of skills. It also gave me a deep sense of what truly works at building trust not only with the organization but also among its community. Below is just a small sample of the design and campaign work my team and I accomplished.
The progression of the marks reflected who we were in each season.
Musical worship was central to the identity of the culture.
To be truly multiethnic you have to allow for a large of variance, while maintaining your core identity.
This piece pushed forward key elements of the brand: Historical Faith, Joy, and Health.
This piece pushed forward our identity as being caught up in the historical Christian movement.