The Work of Building Trust
Identity & Consistency
Brand Trust Framework: Applying who we are consistently over time.
Identity
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Who are you and what do you stand for?
The first step in creating a culture people can trust is your mission. It requires a deep sense of understanding of what you value and what you want to achieve in the world.
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Not yours, but your audience.
When someone joins you, who will they become? How will you help them get there?
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“People like us, do things like this.”
Your customer needs to know that they are a part of something larger than themselves.
Consistency
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Words create worlds. You are who you say you are.
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What do you want your customer to associate with your mission and their transformation?
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“People remember how you made them feel.”
What emotions should your community experience they are apart of it.
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Being there when it matters.
Your community doesn’t need you every moment, but are you there when it matters most.
